Salvia BioElectronics strengthens Board of Directors with industry leader Rob ten Hoedt
Eindhoven, June 3, 2025 - Salvia BioElectronics B.V. (“Salvia”), a clinical-stage medical device company pioneering neuromodulation therapy for people with chronic migraine, today announced the appointment of Rob ten Hoedt to its Board of Directors as a Non-Executive Director. Rob brings over 30 years of experience in the medical technology industry and proven expertise in global leadership roles.
“With decades of leadership experience in global medtech, Rob ten Hoedt brings tremendous strategic value to Salvia,” said Hubert Martens, CEO of Salvia BioElectronics. “Rob’s deep expertise in market development, commercial strategy, and international expansion will be instrumental as we advance our MySalvia Therapy through clinical development and prepare for commercialization in the US, Europe and Australia.”
With decades of leadership experience in global medtech, Rob ten Hoedt brings tremendous strategic value to Salvia - CEO and founder Hubert Martens
“Joining Salvia’s Board of Directors is a great opportunity to support the advancement of a pioneering medtech approach with the potential to address a significant unmet medical need,” said Rob ten Hoedt, Member of Salvia’s Board of Directors. “With MySalvia Therapy, the company is uniquely positioned to redefine the treatment landscape for people suffering from chronic migraine. I look forward to supporting the company as it navigates the critical phases of clinical evaluation and market readiness.”
Most recently, Rob served as Executive Vice President and President of Global Regions at Medtronic, overseeing the global commercial organization across the Americas, Europe, the Middle East, Africa, and Asia Pacific. During his tenure, he was instrumental in advancing Medtronic's global commercial strategies and played a pivotal role in the development and international expansion of innovative technologies, including the Hugo™ robotic-assisted surgery system. In addition to his executive roles, Rob contributed significantly to industry organizations, serving as Chairman of MedTech Europe, the association representing the medical technology industry in Europe from 2014 to 2022. He also holds chairman positions at several healthcare and medtech companies.
About Salvia BioElectronics
Salvia BioElectronics is pioneering neuromodulation therapy aiming to transform the migraine treatment landscape. Designed to provide meaningful relief, MySalvia Therapy features an ultra-thin implant that comprehensively targets key nerves involved in migraine. Salvia is driven by the belief that people with chronic migraine deserve the opportunity to reclaim their lives. Founded in 2017 and headquartered in Eindhoven, The Netherlands, Salvia is led by a team of industry veterans with extensive experience in medical devices and neuromodulation. Active in the United States, Europe and Australia, the company is advancing clinical development with the support of leading investors. Salvia is also exploring the potential of its technology for the treatment of cluster headache.
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